When it comes to finding a trusted garage door brand, women across the United States are turning to Overhead Door.
For the third year in a row, Overhead Door has earned the Women’s Choice Award by WomenCertified® for America’s Best for Home in the garage door category. Based on a national survey of women who were asked to select the brands they would most likely recommend to others, the Women’s Choice Award sets the standard for assisting consumers in making informed purchases.
For all of us at Overhead Door, winning a 2014 Women’s Choice Award is a high honor because it validates our ongoing efforts to deliver superior products, reliability and service. The award is also important for our Red Ribbon Distributors because research has found that women are often the key decision makers for any major home component purchase. For example, a 2013 Fleishman Hillard study likened today’s female consumer to a CEO of a household, citing that she controls the day-to-day purchasing in a household and partners with her spouse in larger purchasing and financial decisions.
In recent years, Overhead Door and many of our distributors have revamped sales processes and introduced new marketing materials into showrooms that are centered on enhancing the garage door buying experience. For example, our DoorView™ Design Center enables sales associates and customers to see how a new garage door will look on a customer’s home before any purchase is made – making visualization of a new door come to life from the comfort of a personal computer or tablet device. Meanwhile, our Garage Door Selection video series allows a customer to learn about the many aspects of choosing a garage door before stepping inside a showroom. Both of these marketing enhancements make it easier for the busy female shopper to do the proper research from her own home before she sets foot into a showroom. Once she does visit her local distributor, we hope that she is also pleased with our recently revamped product brochures that have been designed to better illustrate the features that make Overhead Door garage doors the premier selection available in the marketplace.
To learn more about Overhead Door, its residential products and to find a local Overhead Door distributor, visit www.overheaddoor.com. Have questions? Leave a comment below and we’ll answer them.